Creating Design QR Codes for increased conversion
Creating Design QR codes is as much art as it is science. The mathematical qualities of a QR code and the impact of a clever design can truly elevate a QR code to the point where the code becomes the central artwork. Applying design skills and best practices will enhance scanning conversion rates and effectively augment an offline item with online capabilities. Possibilities are Dynamic URL, Analytics (statistics), Brand Design QR code and Product Design QR code.
Credits to: Kevin McKillop for making the video.
How to use QR Codes
Analitycs
To make QR Codes work you should always use an Analitycs tool to measure your QR Code performance.
Flexible URL
Always make sure that u use a URL behind QR Codes that u make use of index.html with a redirect so you can change the URL behind the redirect on the QR Code. That way you can keep the same QR Code but with different content.
Design
Designing your QR codes can be difficult but it's possible to do. QR Codes can be made longer and information on the QR Code can be overwritten. Making a Design makes your QR stand out.
My design QR Codes
Albert Heijn
Didi
D-reizen
Kijkshop
Subway
Multicopy
Fit 4 Free
Auping
Keus
Volvo V40
van Bommel
Willem & Drees
SweetPoint
Metro
GamePoint
Ogilvy
PauwR
